Traeger Grills Partners with Meat Church BBQ’s Matt Pittman to Spread the Gospel of Wood-Fired Cooking
SALT LAKE CITY, Feb. 14, 2018 /PRNewswire/ — Traeger Grills, inventor of the original wood pellet grill, announced an exclusive partnership with Matt Pittman, decorated pitmaster and CEO and owner of Meat Church BBQ. Pittman will serve as a member of Traeger’s BBQ team and co-develop a variety of new products for the company. The popular BBQ personality will also appear on behalf of Traeger at events nationwide, produce content across its media platforms and host his highly in-demand BBQ classes as part of Traeger Shop Class events.
“Matt is the embodiment of what it means to eat, sleep and breathe the Traeger lifestyle,” said Traeger Grills CEO Jeremy Andrus. “He is one of the biggest personalities in BBQ, and he has rapidly built the loyal following to prove it. We couldn’t be more excited for Matt to represent Traeger and share his infectious passion for wood-fired cooking with our worldwide community.”
A Texas native who lives south of Dallas with his wife and children, Pittman burst onto the scene after appearing on the hit TV show “BBQ Pitmasters,” during which he was inspired to package his beef rub, “Meat Church Holy Cow.” He rapidly built Meat Church into a beloved BBQ brand through a variety of BBQ rubs and seasonings, recipes, apparel, pop-up events and classes at the Meat Church outdoor kitchen in Waxahachie, Texas. A Dallas Cowboys season ticket holder for two decades, Pittman has been crowned the king of Cowboys tailgates for generously feeding hundreds of fans delicious wood-fired BBQ.
“Traeger’s incredible upward trajectory is no coincidence,” Pittman said. “Traeger is making a massive impact in BBQ and the cooking world because it makes high-level grilling easy and predictable for the everyday person, delivers an exceptional taste profile and continues to truly innovate new ways to barbecue with breakthrough technology. I’ve come across few groups as professional and talented as the Traeger team, and I can’t wait to work together to bring the wonder of wood-fired flavor to even more people.”
By taking the guesswork out of outdoor cooking and making it easy for anyone to grill, smoke, bake, roast, braise and BBQ with wood fire, Traeger has transformed the outdoor cooking industry. In the last four years, the company has quadrupled its revenue and aggressively expanded its retail distribution nationwide. It recently unveiled its most advanced grill to date, The Timberline, which uses patented WiFIRE® technology to allow users to remotely control their grill from the palm of their hand.
“Like Traeger, I subscribe to the all-natural BBQ philosophy,” Pittman said. “The hardwood taste and authentic flavors from Traeger’s wood fire and wood pellets just can’t be beat.”
About Traeger Grills
Traeger Grills, headquartered in Salt Lake City, has been revolutionizing BBQ grilling and outdoor cooking for 30 years with one simple, all-encompassing cooking solution. Traeger pellet grills use 100% all natural hardwood fuel to infuse food with flavorful smoke, making food taste delicious and most of all, memorable. As the inventor of the original and world’s top selling wood-fired grill, Traeger utilizes wood-fired convection power to provide 6-in-1 versatility; grill, smoke, bake, roast, braise and BBQ meals to perfection every time. Visit www.traegergrills.com for more information and to purchase Traeger grills and accessories.
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