Study Finds Companies with Consistent Branding Can See Up to 33% Increase in Revenue
SOUTH JORDAN, Utah, Dec. 2, 2019 /PRNewswire/ — Brand consistency can have a significant impact on revenue according to a Lucidpress study. In fact, the latest State of Brand Consistency Report found consistent branding can increase revenue by 33% — a 10% increase over the 2016 report.
While over 60% percent of brands believe maintaining a consistent brand is important when generating leads and communicating with existing customers, 81% of companies still deal with off-brand content according to the study.
«Companies will continue to struggle with off-brand content as demand for content continues to grow with 50% of organizations creating more content this year than the year prior,» said Owen Fuller, general manager of Lucidpress.
Lucidpress surveyed over 200 organizations across a variety of industries to collect the survey results. A synopsis of the study and link to the full report can be found here.
Lucidpress is a brand templating platform that empowers anyone to easily create on-brand content. With this intuitive, cloud-based solution, businesses can scale content creation while locking down critical brand elements to maintain brand consistency. With over 7 million users worldwide, Lucidpress customers include Berkshire Hathaway, Fidelity National Financial, Club Pilates and Kansas University.
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